Branch Metrics Inc data breach

Clerk's notes

Branch Metrics Inc., a technology company specializing in mobile measurement and deep linking services, officially reported a data security incident to the Indiana Attorney General on April 6, 2026. The company's filing confirms that unauthorized access to its systems occurred on December 22, 2025.

Due to the nature of Branch Metrics' operations, which involve processing significant amounts of user data, this breach may have compromised personal information. The company handles data essential for tracking user engagement across applications, and such an incident could affect a variety of sensitive details.

If you have received a data breach notification letter from Branch Metrics, it is important to review it thoroughly. This document should provide specific details regarding the incident, any data potentially involved, and the company's recommendations for protecting yourself.

General steps for individuals affected by data breaches include monitoring your financial accounts and credit reports for any suspicious activity. While the specific categories of information involved are not publicly detailed, maintaining vigilance over your personal data is a recommended practice following any security incident.

The incident is currently under investigation. Understanding the full implications of a data breach is essential for anyone whose personal information may have been compromised. Seeking a professional opinion can help clarify your rights and potential options.

If a notification letter about this breach reached you, see every Indiana data breach on file or browse all cases.