Self Esteem Brands, LLC data breach

Clerk's notes

Self Esteem Brands, LLC, a global franchisor managing fitness brands like Anytime Fitness, officially reported a data breach to the California Attorney General on February 5, 2025. This filing concerns an incident that took place on December 19, 2023, affecting personal information maintained within their systems.

The specific details regarding the breach type and the scope of the information involved are currently under investigation. If you received a notification letter from Self Esteem Brands, it signifies that your personal information may have been accessed or acquired by an unauthorized party.

Recipients of these breach notification letters are advised to carefully review the document. The letter should provide clarity on the incident and any identity protection services offered. Understanding the information provided in your specific notice is a crucial first step in responding to this event.

Regardless of the specific information involved, it is prudent to remain vigilant after any data security incident. Consider monitoring financial account statements, reviewing credit reports for unusual activity, and placing a fraud alert on your credit file. These general protective steps can help detect and mitigate potential misuse of your data.

For those impacted by this Self Esteem Brands breach in California, understanding your legal options is important. Individuals who received a notification letter may be eligible for a case review. Obtaining a free evaluation can help clarify your situation and potential next steps.

If a notification letter about this breach reached you, see every California data breach on file or browse all cases.